Hey, I'm Christabel!
Welcome to my corner of the internet
I’m a marketer with a strong foundation in psychology and entrepreneurship, shaped by hands-on experience in startups, nonprofits, media teams, and university organizations. I’ve built campaigns from scratch, designed pop-ups and packaging, and created content that’s reached over 11 million viewers.
What sets me apart? A people-first mindset, strong storytelling instincts, and the ability to move seamlessly between data and design. I’ve worked across teams — HR, creative, community, and strategy — which gives me the flexibility to lead, support, or build something entirely new.
And beyond the strategy, I really love this stuff. You’ll still find me vlogging cafe visits, filming reels with friends, or casually going viral on Instagram.
What I've been up to
At Anderson Group PR, I draft press releases, client communications, and outreach emails to support media relations campaigns; conduct research on prospective clients, industry trends, and media outlets to strengthen PR strategies; and compile and analyze press clippings while maintaining updated press kits and electronic materials to support entertainment PR campaigns.
I'm excited to continue growing in the industry and am currently exploring opportunities in Los Angeles or New York, with an interest in both marketing and human resources where I can bring creative thinking, strategic execution, and a people-first mindset to the team.
What I do
-
Content Strategy: Plan, schedule, and create thumb-stopping content backed by audience insight and platform trends.
-
Social Media Marketing: Execute short-form video, reels, captions, and influencer partnerships that drive reach and retention.
-
Market & Audience Research: Translate behavior trends into actionable marketing insights.
-
Project Management: Coordinate across vendors, teammates, and timelines to meet campaign goals.
-
Creative Tools: Adobe Creative Suite, Canva, InShot, iMovie, Later, Meta Business Suite — always ready to try the next one.
-
Soft Skills: Deep empathy, clear communication, self-starter energy, organizational flow, and fast adaptability.
Superpowers
1. Empathetic Storytelling
With a psychology background and years of content experience, I understand what makes people care — and I turn that into campaigns that feel personal, purposeful, and impactful.
2. High Initiative, High Output
From founding creative content on small teams to building viral series for student orgs, I don’t wait to be told what to do — I lead, execute, and adapt as I go.
3. Well-Rounded, Cross-Functional Perspective
My experience spans HR, research, media, leadership, and startups. I speak both strategy and execution, and I know how to collaborate with different stakeholders to get things done.
Aside from Marketing
I believe life is for living fully — and for me, that means saying yes to new experiences. Whether it’s hosting my own pop-up cafes, filming recipe reels after a night out with friends, or trying every matcha spot in LA, I live curiously. I’ve studied abroad in Switzerland, taken barista and dance classes, and treat LA like my personal adventure map.
I’m a lover of all things matcha, milk tea, food, and aesthetic exploration — and that love constantly fuels new ideas and content I’m excited to share.